Design 10 – Rebranding Facelift with a Little NewTechWood Creativity
|Supplier:||Petries Mitre 10, Coffs Harbour, NSW|
|Project Type:||Commercial – Rebranding Stores to Design 10|
|Location:||Coffs Harbour, NSW|
|Details:||NewTechWood Castellation Cladding (UH61), in IPE|
“We absolutely love the new look of our Showroom in Coffs Harbour!” the new Design 10 chain announced recently, complimenting the NewTechWood Castellation Cladding, part of the magical makeover of the old Accent Bath building.
The suppliers of the NewTechWood cladding were new resellers, Petries Mitre 10 in Coffs Harbour, who offer a complete range of home improvement and hardware products.
Rebranding with modern NewTechWood castellation cladding
The new branding and design involves dark grey cladding/sheeting on most of the buildings, and feature walls of NewTechWood castellation cladding in Ipe. The finish is very modern and fits within Design 10’s new brand look and feel.
Design 10 previously traded as Accent Bath who supplies kitchen and bathroom products to local trades as well as being a selection centre for consumers. As part of the Independent Hardware Group, it was decided to build on this and have display centres to cover a selection of materials for most finishes in new home buildings and link the supply back through their stores. The new branding and showroom design will be consistent across all stores. Design 10 currently has five stores across New South Wales, Victoria and Tasmania with plans to expand nationally.
The background story
Interesting little background story to this… talk about perfect synchronicity!
At the very time Design 10 were discussing their renovation needs with Petries Mitre 10, NewTechWood was in discussions with Petrie’s about coming on board as a NewTechWood reseller. Samples were provided. Information was exchanged. This meant that Design 10 had the opportunity to review NewTechWood samples and make comparisons, and as a result, the NewTechWood castellation cladding was selected for all the new Design 10 branches being rebranded.
You have to agree the end result is stylish and eye-catching, don’t you think? And remember, this composite cladding requires no maintenance – it never needs resealing, staining or painting.
If you want to discuss NewTechWood design possibilities covering our complete range of composite profiles for your next project, feel free to contact our friendly team.